Paid reach has limits.
Google restricts some crypto advertising. Requirements vary by product category and location; this is not a blanket ban on every crypto business.
Source: Google Ads policyAI search optimization, built for crypto.
Get recommended by ChatGPT when crypto users ask what to use.
Sterna finds out why AI assistants recommend your competitors, and gives you the fixes ready to ship.
Get a free checkBuilt for the questions
before the decision.
Tax software Wallets Trading bots Token projects
The new shortlist
The decision starts
before the click.
Your next customer asks an AI assistant what to use. It recommends a few tools.
But your name is missing.
Sterna helps you understand why—and what to do next.
User
What's the best crypto tax software?
ChatGPT
Depending on what you need, you could consider:
- Competitor A
- Competitor B
- Competitor C
Your site isn't in this answer.
Fictional tools. An illustration of the problem, not a measured answer.
How it works
From the answer
to the action.
Understand the gap. Get the work ready.
Track what changes.
We scan the questions your buyers ask AI.
Start with the questions people ask when they are choosing a crypto tool.
We find out why competitors get recommended.
Look at the answers, the sources behind them, and what is missing from your site.
You get ready-made tasks.
A prioritized action list, with the page draft or editor email already written. You approve what ships.
We measure the change over time.
Repeat the same questions and look at the trend over several weeks.
The work, ready to move
A clear next move.
Already written.
Not another score to interpret.
A prioritized list of useful things to do.
Example — not real customer data
- High priority
Be part of the answer.
The finding
Your site has no clear page answering the crypto tax question. Competitor A does.
Ready action
A draft page that explains who your tool is for and answers the question directly.
- High priority
Close a source gap.
The finding
An article referenced in an AI answer includes Competitor A, but leaves out your site.
Ready action
A transparent email to the editor, with relevant product facts and a request for consideration.
- Medium priority
Make the facts clear.
The finding
The illustrative answer gets a supported feature of your tool wrong.
Ready action
A factual correction for your product page, with the supporting documentation linked.
Why crypto. Why this channel.
Be there when people
are choosing.
AI referrals can carry intent.
Research summarized by Pixis reports stronger conversion from AI referrals in some software contexts. Results vary by business and category; the same pattern does not hold everywhere.
Source: Pixis research summaryThe question is a buying signal.
Sterna's interpretation: asking “what's the best tool for X?” suggests someone is comparing options. It can signal buying intent, but a question does not guarantee a purchase.
Context: Pixis on decision-stage trafficThe category, in view
Crypto Tax
AI Visibility Index
Coming soon
A public look at which crypto tax tools appear in AI answers, with the method, sources and context behind the findings.
We will publish the index when there is real data to share.
Our approach
A consistent method.
An honest view.
AI answers can change. The point is to understand the pattern, not celebrate an isolated spike.
- Measured through official APIs, with manual spot-checks in the apps themselves.
- Use official APIs for repeatable measurements and manually check answers in the apps to compare what users see. Record the source of each observation, because API responses and in-app answers can differ.
- The same questions. Every time.
- Keep a fixed set of buyer questions so the comparison has a consistent starting point.
- Trends over several weeks.
- Compare averages over time, with an action log for context, rather than reacting to weekly spikes.
- Clean methods. Always.
- No fake reviews, no hidden-origin content and no link schemes. Useful, accurate work with a clear source.
A few useful answers
Before you ask.
What does Sterna actually give us?
A prioritized list of opportunities, each with a ready-made action. That might be a written page, a factual correction, or an email to an editor. You review and approve the work before it is used.
Who is Sterna for?
Marketing and growth teams at crypto software companies and token projects. The starting focus is crypto tax software, followed by wallets, trading bots, and DePIN and AI token projects.
Which AI assistants are in scope?
The starting scope is ChatGPT, Claude and Perplexity. Measured through official APIs, with manual spot-checks in the apps themselves. API responses and in-app answers can differ, so we record the measurement source and use manual checks to compare what users see in the apps.
Can you guarantee ChatGPT will recommend us?
No. Sterna cannot control or guarantee what any AI assistant recommends. We identify gaps, prepare useful fixes, and measure what changes. Recommendations can vary and results are not promised.
How do you know a change is working?
We repeat the same fixed questions, keep a record of the actions taken, and compare averages over several weeks. A change in an answer is an observation, not proof that a particular action caused it.
Is the free check available now?
Yes. Submit your email and website below to request a free AI visibility check.
About & contact
Meet Sterna.
Sterna helps crypto companies understand why AI assistants recommend competitors and turn those findings into prioritized, ready-made actions.
We focus on the questions buyers ask, the sources behind the answers, and the useful work a company can actually ship.
Website https://sternaai.com/
Contact getsterna.ai@gmail.com
Start with your site
Find out what's
missing from
the answer.
Start with a free check of your AI visibility and the opportunities worth looking at first.
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